Hindustan Unilever Limited (HUL) Is India’s Largest Fast Moving Consumer Goods Company
- Run a large scale campaign pan India able to handle a large volume of calls – inbound and outbound
- Flexibility to create a rule-based IVR campaign which can be modified as per suitable brand content to be promoted as well as to run timely consumer-focused campaigns
- Ozonetel deployed a customized IVR application on Kookoo with the ability to handle >10000 calls at a time
- KKT has reached over 50 million users
- The campaign won four Lions (three Gold, one Bronze).
“KKT will continue to augment our media reach in areas where we have no media option.”
Priya Nair, Vice-president, HUL (Detergents business)